01
Discover
Clarify the business problem, gather requirements, define stakeholders, identify constraints, and establish measurable outcomes.
Project & Program Management · Operations · Commercial Growth
I turn complexity into systems that scale.
I lead cross-functional programs from ambiguity through implementation—aligning stakeholders, managing risk and dependencies, balancing capacity, building operating systems, and turning execution into measurable operational and commercial outcomes.
PROGRAM OPERATING SYSTEM
DELIVERoutcomes
01Discover
02Plan
03Align
04Measure
0projects / year
0digital properties
0contributors led
0portfolio revenue growth
0monthly budget
0revenue streams
Selected Programs
Six stories. Six different kinds of complexity.
Each case study shows a different dimension of program leadership—from operating models and launches to commercial growth, experimentation, AI adoption, and AI-driven process transformation.
01
Portfolio operations · Flagship
Portfolio Operations & Growth Transformation
Built a repeatable operating model across 22 digital properties and 160+ contributors.
3× publishing output525% portfolio revenue growth400%+ The Manual revenue
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02
Cross-functional delivery
Repeatable Seven-Site Launch Program
Turned seven separate launches into a predictable eight-week operating system.
7 launches~8 weeks eachOn time & in budget
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03
Process transformation
Multi-Brand Workflow Transformation
Replaced an opaque agency model with a scalable in-house operating system.
~35% productivity~40 freelancers+50% production
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04
Experimentation · Growth
Newsletter Optimization & Monetization
Used controlled testing and product redesign to turn a weak newsletter into a revenue product.
8→34% open rate165K+ subscribers~500% revenue
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05
AI enablement · Governance
Generative AI Research Workflow
Designed and deployed an AI-assisted research workflow for new-content planning, with human review and governance built in.
~1 week to rolloutMulti-model workflowHuman review required
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06
AI transformation · Search · Cost control
AI-First Content Update & Search Preservation
Rebuilt a costly manual update program around AI-assisted research, drafting, and human verification to protect search visibility and revenue at risk.
5× update output3× lower spend+450% first-page rankings
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About
My career started in media.
The work became operational.
My career started in digital media, but the work expanded into project and program management, commercial operations, and business development: launching products, redesigning workflows, building partnerships, coordinating engineering and revenue teams, managing budgets and capacity, resolving risk, and building operating systems.
I’ve worked across engineering, SEO, sales, commerce, design, executives, agencies, partners, full-time teams, and large freelance organizations. My strength is creating structure around complicated work—then keeping everyone aligned long enough to deliver.
Program GovernanceRequirementsRisk & DependenciesCapacity PlanningCommercial OperationsStrategic PartnershipsRevenue GrowthChange ControlExecutive ReportingAgile / HybridProcess TransformationKPI & BenefitsStakeholder Alignment
How I Work
Structure first.
Then execution.
Complex work becomes manageable when the operating model is clear. Scroll through the five stages.
02
Plan
Define scope, workstreams, milestones, resources, capacity, risks, dependencies, delivery model, and reporting cadence.
03
Align
Create shared understanding, clarify ownership, establish governance and decision paths, and surface tradeoffs early.
04
Deliver
Track progress, manage risk and dependencies, control change, resolve blockers, communicate status, and adapt the plan.
05
Measure
Track outcomes, capture lessons learned, document repeatable processes, and improve the operating model.
Credentials
Formalizing the discipline behind the work.
Hands-on operating experience, complemented by project, product, business analysis, data, finance, and AI coursework.
PMP · In progressGoogle Project Manager · In progressPMI-ACP · Planned following PMPAha! Product Management ProfessionalMicrosoft Career Essentials · Project ManagementBusiness AnalysisData AnalysisGenerative AICFI Corporate Finance Foundations
Next program
Have something complicated that needs to move?
I’m interested in senior project management, program management, commercial operations, business development, strategic partnerships, transformation, and AI-enablement roles.